My office was commissioned by JPMorgan Chase to create a series of exhibits to celebrate JPMorgan Chase programs. We designed a flexible display and exhibit system for the company’s Midtown Manhattan lobby, including a 30' wide, 240-monitor video wall. The design elements have been transforming the busy corporate lobby into a dynamic space of social awareness, cultural reflection, and advocacy.
The cyber security exhibition in fall of 2015 aims to educate employees about protecting the privacy of customer and company's information assets. Our concept is to use color, motion and language of computer programming as devices to draw the eye and inspire learning. My role included graphic identity and space design to final execution.
Interactive Healthcare Lab
2016, Novartis Headquarter, Switzerland
Novartis, a global healthcare company, aims to improve their profitability and free resources that can be reinvested to drive growth and innovation. We are designing an Interactive Healthcare Lab on the Novartis Basel Campus.
After stakeholder interviews and workshops, we proposed vision statements, introduced various scenarios for the lab, and identified leading technologies that create unique environments for the campus. The main users of the space will be from commercial function, development, and medical, thus a space that can stimulate creative thinking and encourage active collaboration is crucial. We initially consolidated high-level concepts as guiding principles, then mapped strategy to the experience design.
Sandford Visitor Center
2014, Lead, South Dakota
SEGD Placemaking and Identity Merit Award 2016
This exhibit tells a story of transformation current day astrophysics research built on Ray Davis’ 2002 Nobel prize winning neutrino detection experiment bringing renewed notoriety to America’s largest gold mine town. We were tasked to create core series of permanent exhibit, graphic identity and signage for the facility.
The Visitor Center combines hard science and artifact driven stories, driven by three centerpiece displays: a vintage elevator cage from the former mine serves as an immersive audiovisual theater; a 1500:1 scale model of the mine’s entire network of 370 miles of tunnel. These centerpiece displays are augmented by traditional interpretive panels and a 330’ interior frieze that contrasts sweeping historic imagery with contemporary views of the Lab.
2016, Montclair State University
My office designed a signage program for Montclair State University that will inform and direct as well as incorporate a strong brand identity. The user research and planning started in March 2016.
My role included site survey, user experience studies, and master planning. The goal is to create information hierarchy and standard nomenclature. We then mapped different user group experience and pinpoint them to the map. We also studied different terminology to make it easy and convenient for people to remember and identify.